More than 600 million. That’s how many blogs there are on the internet, and for the last 10 years mine has been one of them.
When I first hit publish on Confessions of a Crummy Mummy in 2013 I remember being told – more than once! – that blogging is dead. Yet a decade later here I still am very much alive and kicking!
To mark Confessions of a Crummy Mummy’s 10th birthday I thought it would be fun to share 10 reasons why it’s a great idea to start a mummy blog – even if the so-called experts claim blogging is dead.
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So, if you’ve been toying with the idea of starting a blog yourself – or know someone who should – here’s why you should absolutely crack on and do it in 2023!
10 reasons to start a mummy blog in 2023!
1. Blogging ISN’T dead
I vividly recall hearing and reading the phrase ‘blogging is dead’ when I started Confessions of a Crummy Mummy 10 years ago – yet here I am a decade later with a blog that’s bigger and better than it’s ever been before! Blogging has evolved and is very different from when I started out in 2013, but it isn’t dead. There’s still a (lucrative) market and appetite for blogs in 2023.
2. There’s always room for another mummy blog
I know some people hate the term mummy blog but I don’t really mind it – afterall, that’s what mine is: a blog about being a mummy. A mummy blog is nothing to be ashamed of and if you can set one up and – even better – monetise it, then do it! Think about what makes your family different, where your interests lie, and the type of things you enjoy writing about. Then have a look at what’s already out there. Could your blog complement established blogs in the same niche? Is there a gap in the mummy blog market you could fill? What could you do differently?
3. There’s money to be made
I first started Confessions of a Crummy Mummy because I felt like I had lots to say about my newfound motherhood and nobody to say it to. That said, I didn’t start off all guns blazing with SEO-optimised posts on subjects that would get lots of hits. If you can kick off like that great, but it’s absolutely ok to take a while to find your feet too. What’s more, when you do, readers who have been with you from the start will have been on the journey with you. Brands and content agencies will pay for that kind of organic engagement and reach, and that means you can start earning money from your blog.
4. You’ll make new mum friends
And everyone needs mum friends. It doesn’t matter whether you’re Alpha mum, Beta mum, Clipboard mum or Shouty mum, you’ll find your tribe in the blogging community. From Facebook and Instagram to parenting platforms like Mumsnet, there are all sorts of pages and groups where you’ll make new friends who’ve got your back.
5. Blogging is a chance to use your brain
From getting to grips with html code and SEO to content creation and editing, if you feel like you left your brain at the hospital door when you became a mum, blogging can help you find it again. A blogger has to wear so many different hats in order to run a successful blog, and you’ll learn lots of new skills along the way.
6. A blog is a chance to create – & vent!
Has your baby puked up a feed – again? Blog about it! Not slept through the night for three months? Blog about it! Wondering how to get baby poo out of a (super expensive) fluffy rug? Blog about it! Furious at the cost of childcare? Blog about it! A blog is not only a creative outlet but a great way to let off steam with like-minded people too.
7. Blogging is a chance to give your children experiences they might not otherwise have
From testing out new toys to days out and holidays, if reviews are something you want to offer blogging is a chance to give your children experiences they might not otherwise have. In the 10 years I have been blogging stand-out experiences include taking Maxi to the world’s first baby spa as brand ambassadors for Huggies Little Swimmers, and family trips to LaplandUK to help spread the word about their Christmas magic.
8. A blog is the story you didn’t know you’d written
Whether you blog for 10 weeks, 10 months, or 10 years a blog is a bit like the diary you didn’t know you’d kept. Keeping a record of your motherhood journey is great to look back on – and you could even turn your blog into a book too. In 2021, with eight years of blog content under my belt, I turned the virtual pages of Confessions of a Crummy Mummy into Confessions of a Crummy Mummy – The Baby Years. My next book, Confessions of a Crummy Mummy – The Toddler Years, is set to follow in 2023 (watch this space!) You could do that too!
9. You might actually help someone
The chances are that by blogging about your experiences of being a mum you’ll help other mums (and dads) too. Whether it’s helping somone feel like they’re not the only one feeling a certain way; whether it’s sharing a brilliant hack all parents should know; or perhaps recipes are your thing – by starting a mummy blog you might actually help make someone’s life better.
10. It’s something just for you
Starting a mummy blog is something just for you – and let’s face it, not much is your own once you become a mum! I love having something ‘else’ to nurture and focus my attention on – and seeing it grow is as satisfying as watching my children grow up alongside it!
Are you thinking about setting up a blog in 2023? I’d love to hear about your experience!