If you’re on the hunt for some simple ways to market your brand and you’re not sure where to start then you’ve come to the right place.
Whether you’re hoping to raise the profile of a blog, Etsy shop, kitchen table start-up, or bricks and mortar shop, this collaborative post is for you!
The truth is that when you start a small business marketing is one of the most crucial aspects of your business plan because it is how you will spread the word about your brand and reach new people.
It might sound daunting, but there are some really simple ways you can go about this, and you don’t need a big budget behind you either. So, in this collaborative post, here are 5 simple ways to market your brand and start getting the word out there about your new business.
5 simple ways to market your brand
1. Post on social media
Social media is the gold mine of marketing and you can do a lot of things for free. You can either opt for social media packages from a marketing agency or you can try your hand at social media marketing yourself and start creating a brand for yourself online. The best way to reach people is to follow the latest trends, and right now Instagram and TikTok are the most popular of the social media outlets. Even better, you can use these platforms to reach people all over the world. When creating content, if you are unsure where to start make sure that you look at the competition and see what they are making.
2. Create video content
As a company it’s a good idea to share video content across all of your platforms to keep engagement up and start to really connect with your audience. This will make a massive difference to engagement and it will allow you to reach more people and hopefully get more sales.
3. Write a blog
Blogging is a useful way to reach new people because you can create content that is informative and useful around your chosen subject. For example, if you are an estate agent you could write posts offering DIY tips, write about different towns to live in, or share moving tips. Writing content that is within your industry will help you reach more people and you can provide useful information to those who need it.
4. Use great graphic design
Graphic design is key for your business and it will be your face as a business. Be sure to invest in graphic design for your logo and branding because it will make a massive difference to what you can achieve. This will allow you to reach more people, and your brand will become recognised as people will start to remember you and associate you with your products. Before you go live with your new branding you could use a graphic design feedback tool and take a Graphic Design Feedback Test to check how your design is received by your audience.
5. Keep it consistent
Consistency is key for marketing, so don’t post 10 things on social media one week and then nothing the next. Make sure to always plan well in advance for your social media posting and spread posts out to a point where you can share the same amount each week with no problems.
Do you have any simple top tips for marketing a brand you’ve created yourself? I’d love to hear what they are!
This is a collaborative post.